If one word could sum up the situation in Serbia, it would be ˝reform˝. However, that word has been both used and misused in the last several decades. It has become a mantra, but lost its meaning. So we say instead that ˝Serbia needs to strengthen all its sectors˝. All governments in the past decade have been faced with a long list of challenges where no easy solutions could be found: high and long-term unemployment; low or no growth; poverty; massive public debt; outdated or non-existing infrastructure; corruption; under-performing industries; excessive burdens on business; and many more. A lot of these challenges are closely linked. Improvements need to cover all sectors and make cross-sectorial connections, to foster good governance and rule of law, and at the same time promote sustainable socio-economic development, which are the twin objectives of the EU accession process. As a local consultancy, we feel responsibility to play our part in helping partners in the public sector as they pursue much-needed improvements, for the benefit of all Serbia’s citizens and the country´s future in prosperity.